Founded in 2000, Clara's is a small shop that specializes in uncommon flowers for every occasion. Clara's is owned and operated in Mediapolis, Iowa by a locally grown mother-daughter duo, Meredith and Jen Hinson, and named for Meredith's beloved grandmother, Clara Reif Yohe.
Meredith is a nature-enthusiast and veteran florist with 25 years experience. There is very little Meredith loves more than wildflower walks with her grandchildren, carrying on her love of flowers.
Jen brings a background in English country design with a West Coast touch to her work at Clara's. She has trained alongside some of the nation's leading florists, including Robbie Honey at Flower School New York, Jill Rizzo from Studio Choo, Erin Benzakein at Floret, Linda Doan at Aunt Willie's Wildflowers, Katie Davis of Ponderosa and Thyme, and Margaret Ludwig of Giverny Design.
Whenever possible, flowers and foliage are sourced locally from gardens at Quail Creek Farm, local growers, and friends. Using old-fashioned flowers in a deliberate, textural way is Clara’s design aesthetic.
Work by Meredith and Jen can be seen in Design Sponge, Floret Flower Farm blog, The Knot, Equal and Forever, Shoes of Prey spring 2016 bridal campaign, Cottage Hill Magazine, Babetown Collective, ISO: ALT, Borrowed and Blue, Johnny’s Seeds blog, Heartland Wedding Ideas, Slow Flowers Journal, and various local and regional publications.
Clara's Garden is available for domestic and international travel.