Founded in 2000, Clara's is a small shop that specializes in uncommon flowers for every occasion. Clara's is owned and operated in Mediapolis, Iowa by a locally grown mother-daughter duo, Meredith and Jen Hinson. The shop is named for Meredith's beloved grandmother, Clara Reif Yohe who was known for her backyard garden, full of roses, Iowa perennials and clusters of wildflowers. Her garden was a source of joy that she passed on to her daughter, granddaughter, and great-granddaughter.
Meredith is a nature-enthusiast and veteran florist with 25 years experience. Her designs are fresh, vibrant and expressive with vivid colors and notably stunning design. Each arrangement has her signature fresh from the garden feel. There is very little Meredith loves more than wildflower walks with her grandchildren, carrying on her love of flowers.
Since was a tiny little florist, Jen has been able to identify varieties of flowers. She brings a background in English country and wildflower design with a West Coast touch to her work at Clara's. Her textural arrangements are instantly recognizable. She has trained alongside some of the nation's leading florists, including Robbie Honey at Flower School New York, Jill Rizzo from Studio Choo, Erin Benzakein at Floret, Linda Doan at Aunt Willie's Wildflowers, and Katie Davis of Ponderosa and Thyme. Jen loves foraging, and searching the Hinson timber, attached to the family Century Farm, for the Lady Slipper Orchids, she once spotted on a wildflower walk with her grandmother.
Whenever possible, Clara's Garden sources flowers and foliage locally from Quail Creek Farm (Meredith and her husband John's farm), local growers, and friend's gardens. Using old-fashioned garden flowers in a fresh, Iowa-centric way is the Clara's design aesthetic.
Work by Meredith and Jen can be seen in Design Sponge, Floret Flower Farm blog, The Knot, Equal and Forever, Shoes of Prey spring 2016 bridal campaign, Cottage Hill Magazine, Babetown Collective, ISO: ALT, Borrowed and Blue, Heartland Wedding Ideas, and various local and regional publications.
Clara's Garden is available for domestic and international travel.